A gimmick is a trick or device used to attract attention, publicity, or business. It can also refer to something that is considered novel or sensational but ultimately trivial or manipulative.
Usage examples
The company's marketing department is brainstorming some gimmicks to attract more customers to their new product.
The restaurant boasts a unique gimmick where they serve food on mini roller coasters that circle around the tables.
The politician's campaign relied heavily on gimmicks, such as giving away free merchandise, to gain attention and support.
The movie's plot lacked depth and relied on cheap gimmicks to keep the audience engaged.
Some advertisers use gimmicks like catchy jingles or exaggerated claims to grab viewers' attention and make their products memorable.
The toy store created a gimmick by offering personalized messages from popular characters to kids who visited their store.
The celebrity chef's cookbook includes a gimmick of using unconventional ingredients to create interesting flavor combinations.
The fashion brand's latest advertising campaign uses gimmicks like holographic displays to showcase their new collection.
The magician wowed the audience with his clever use of gimmicks and illusions during his stage performance.
The fitness app offers a gimmick where users can earn rewards for completing their daily exercise goals.