Definition of «goodwill»

Usage examples

1. The company's reputation for outstanding customer service and commitment to integrity has established a strong sense of goodwill among clients and has contributed to its continued success.
2. The CEO's philanthropic efforts, such as donating a percentage of profits to charitable causes, have helped build goodwill within the community.
3. The company's consistent support for local businesses and commitment to environmental sustainability has earned them a great deal of goodwill from the public.
4. The generous donation of goods and services during a crisis or disaster can significantly enhance a company's goodwill within the affected community.
5. Participating in volunteer activities, such as organizing clean-up drives or mentoring programs, helps businesses foster goodwill and connect with the local population.
6. By consistently providing high-quality products and reliable customer support, a company can build goodwill and loyal customers who will recommend their services to others.
7. Offering fair employment practices, such as providing equal opportunities and competitive salaries, can enhance an organization's goodwill among employees, leading to higher job satisfaction and lower turnover rates.
8. Building partnerships with reputable organizations or influencers in the industry can help companies leverage their goodwill and expand their reach to new customers.
9. Responding promptly and compassionately to customer complaints or concerns can preserve goodwill, as it demonstrates the company's commitment to customer satisfaction.
10. Maintaining transparency in business dealings, such as openly disclosing financial information or product sourcing, can strengthen the public's trust and goodwill in the company.