Graphic design refers to the process of creating visual content that communicates a message or idea. It involves using various elements such as typography, color, imagery and layout to create designs that are visually appealing and effective in conveying information. Graphic design can be used for a wide range of purposes including advertising, branding, packaging, web design, and print media. The goal is always to create something that is both attractive and functional, effectively capturing the attention of the intended audience while clearly communicating the desired message or information.