The phrase "Great Work" refers to a concept that was popularized by author and management consultant, Robert E. Quinn in his book "Building the Bridge to the Future." According to this theory, great work is not just about doing good work or achieving success; it's also about making a positive impact on others and contributing towards creating a better world for everyone.
Great work involves going beyond one's job responsibilities and using creativity, passion, and commitment to make a difference in the lives of people around us. It is not just about personal achievement or organizational success; it also includes making an effort to improve society as a whole. People who engage in great work are driven by their values and beliefs, and they strive to create positive change through their actions.
In summary, "Great Work" refers to the idea that we can use our talents and abilities to make a difference in the world around us, and it is not just about personal success or organizational goals but also includes contributing towards creating a better society for everyone.