The term growth potential refers to an individual's or a company's capacity for development, expansion and progress. It is often used in business context when evaluating investment opportunities, as it suggests that there is room for improvement, increase in revenue, market share, profitability, etc., which can be achieved through strategic planning, innovation, effective management or other means. In essence, growth potential refers to the inherent ability of a person or organization to develop and thrive over time by leveraging their strengths and opportunities while addressing challenges and weaknesses.