The term "higher margins" refers to a situation where businesses or individuals have increased their profitability by raising prices, reducing costs, or both. In other words, it means that there is more money left over after expenses are paid, resulting in greater earnings for the company or person involved. Higher margins can be achieved through various strategies such as increasing efficiency, negotiating better deals with suppliers, and finding ways to reduce waste. The term "margin" refers specifically to the difference between what a product costs to produce and the price at which it is sold. When businesses have higher margins, they are able to generate more revenue and profitability, which can help them grow and expand their operations.