The phrase "higher profits" refers to an increase in earnings or revenue for a business, organization, or individual. Profit is the difference between what you sell something for and how much it costs you to make or acquire that item. When profit margins are higher, this means that there is more money left over after all expenses have been paid. Higher profits can be achieved through various strategies such as increasing prices, reducing costs, expanding market share, or improving efficiency and productivity. Increased profits can lead to business growth, greater financial stability, and the ability to invest in new opportunities.