The term "Inbound" refers to a marketing and sales approach that focuses on attracting potential customers through content creation, social media interaction, search engine optimization (SEO), and other forms of digital engagement. The goal is to provide value to prospects by offering informative and relevant content in order to build trust and credibility with them. This methodology aims at drawing visitors in, rather than going out to find them through traditional advertising methods such as cold calling or print ads. Inbound marketing seeks to create a pull for the product or service being offered by providing value to potential customers before making any attempt to sell to them.