The term "independent author" refers to an individual who writes, publishes and markets their own books without the involvement or support of a traditional publishing house. These writers often self-publish their work through various means such as print on demand services, ebook retailers or by producing physical copies themselves. Independent authors have complete control over their creative process, from writing to editing, design and promotion. They may also retain more rights and profits from their works compared to those who sign with a traditional publisher.