An investment firm is a company or organization that invests money in various assets, such as stocks, bonds, real estate, and other securities with the goal of generating profits for its clients. These firms typically offer financial advice and management services to individuals, businesses, and institutions looking to grow their wealth through investing. They may also engage in trading activities on behalf of their clients or manage funds on a discretionary basis. Investment firms can be independent companies or part of larger banks or financial groups, and they often compete with one another for business.