Investment Sales refers to the process of buying and selling assets or securities with the goal of generating a profit. This can include stocks, bonds, real estate, commodities, and other financial instruments. Investment sales professionals help individuals and organizations make informed decisions about their investments by providing guidance on which assets to buy or sell based on market trends and potential returns. These transactions often require a significant amount of research, analysis, and negotiation skills in order to maximize profits for the client while minimizing risk.