Keyword phrases refer to specific words or combinations of words that are used by search engines to help users find relevant information. These phrases are typically entered into a search engine by someone looking for something, and the search engine uses algorithms to determine which websites should appear in the results based on the relevance of their content to the keyword phrase entered.
In SEO (Search Engine Optimization) terms, identifying and using relevant keyword phrases is an important strategy for improving a website's visibility and ranking in search engine results pages. By incorporating these keywords into the text of a webpage or blog post, webmasters can help ensure that their content appears higher up in the rankings when someone searches for those specific terms.
Overall, keyword phrases are an essential tool for both users searching for information online and website owners looking to improve their visibility and attract more traffic to their site.