Lobbying is the act of attempting to influence the decisions made by government officials or other decision-makers. It typically involves individuals, groups, or organizations meeting with and discussing issues with those in power in order to persuade them to take a specific action or make a particular decision that aligns with their interests. Lobbyists may use various tactics such as writing letters, making phone calls, organizing rallies, or holding press conferences to advocate for their cause and sway public opinion. The goal of lobbying is often to shape policy or change laws in a way that benefits the individual or group doing the lobbying.