A lookbook is a collection of images and information that showcases a brand, product or service in an artistic way. It typically features high-quality photographs of models wearing or using the item, along with descriptive copy and sometimes even editorial content to tell a story about the brand or concept being presented. Lookbooks are often used by fashion designers, retail companies, and other businesses as marketing tools to give potential customers an idea of their style, aesthetic, and what they have to offer.