The word lucrative means something that is profitable or yielding a large return. It describes an opportunity, investment, or business venture that has the potential to generate significant revenue and profitability.
Usage examples
The company's new business venture proved to be highly lucrative, resulting in a significant increase in profits.
Real estate can be a lucrative investment opportunity if you choose the right properties in high-demand areas.
Many professional athletes have lucrative endorsement deals with major brands, earning them hefty sums of money outside of their sports salaries.
The tech industry offers lucrative job opportunities, with high salaries and potential for rapid career advancement.
Starting a successful online business can be extremely lucrative, especially if you tap into a niche market with high customer demand.
Investing in stocks can be a lucrative strategy for growing your savings over the long term, but it requires careful research and decision-making.