The term "magic formula" is an idiomatic expression that refers to a solution, method or technique that promises quick and easy results with minimal effort. It suggests something that appears too good to be true because it often involves some kind of secret or hidden knowledge that can unlock success or happiness. The phrase can also imply that the solution is complex or mysterious, requiring specialized knowledge or skills to understand and apply. Overall, the term "magic formula" is used to describe something that appears powerful, effective, and potentially transformative, but may not always be reliable or practical in real-world situations.