The phrase "major initiative" refers to a significant, important, and big action or plan taken to achieve a specific goal or tackle a significant problem.
We have developed and are implementing a series of major initiatives — including a bigger push in hybrid and clean - diesel technology — to meet the needs of American consumers. (greencarcongress.com)
Its first major initiative in the education arena was an attempt to boost high school graduation rates by promoting the idea of smaller schools. (governing.com)
I have had the opportunity to plan, develop, accomplish, and showcase major initiatives that drove industry change with millions of dollars in recurring revenue. (resumemycareer.com)