Market analysis refers to a process of evaluating and interpreting information about a market, its products or services, and its customers. It involves gathering data on various aspects such as demand, supply, competition, trends, and consumer behavior in order to identify opportunities and risks associated with the market. The goal of market analysis is to provide valuable insights that can help businesses make informed decisions about their strategies, products, and services. It helps companies understand their target audience, competitors, and industry trends so they can develop effective marketing plans and stay ahead of competition.