A marketing manager is a professional who oversees and directs all aspects of an organization's marketing efforts. This includes developing, implementing, and monitoring strategies to promote products or services, increase brand awareness, and drive sales growth. The role typically involves analyzing market trends, conducting research, creating marketing campaigns, managing budgets, and collaborating with other teams within the organization such as product development, sales, and customer service. Marketing managers may also work closely with external partners including advertising agencies, media buyers, and public relations firms to ensure a consistent message is delivered to target audiences.