Marketing techniques refer to the various strategies and methods used by businesses to promote their products or services, increase brand awareness, generate leads, and ultimately drive sales. These techniques can include a wide range of activities such as advertising, content marketing, social media marketing, email marketing, search engine optimization (SEO), public relations, direct mail, events and sponsorships, among others. The specific techniques used will depend on the business's goals, target audience, and resources available. Ultimately, the goal of these techniques is to create a comprehensive and effective marketing strategy that helps businesses reach their desired customers and achieve success.