Matching funds is a term used to describe a type of fundraising where an organization or individual receives donations from multiple sources, and those donors agree to contribute matching amounts if certain conditions are met. This means that for every dollar raised by the organization or individual, another dollar will be contributed by one or more of the donors, up to a specified limit.
The concept behind matching funds is based on the idea that when someone sees their contribution being matched by others, they are more likely to make a gift themselves. This can help to encourage larger gifts and increase overall fundraising efforts. Matching funds can also be used as an incentive for donors who may not have given before or who may be hesitant to give.
Matching funds can come from various sources, including corporations, foundations, or even individuals. The conditions that must be met to receive the matching funds can vary and may include a specific time frame, minimum gift amount, or other criteria. Overall, matching funds are an effective tool for non-profit organizations looking to raise more money and engage their donors in new ways.