Merchandising refers to the practice of promoting and selling products through various marketing techniques, with the goal of increasing sales and revenue. It involves a range of activities such as product placement, pricing strategies, creating eye-catching displays, and offering special deals or discounts to encourage customers to make purchases. Merchandising is often used in retail settings, where products are arranged in an attractive manner and marketed through advertisements, promotions, and sales campaigns. The overall goal of merchandising is to increase the visibility and appeal of a product or brand, ultimately leading to higher sales volumes and increased revenue for businesses.