"New branding" refers to the process of giving a company, product, or service a fresh and updated identity. It involves changing the visual elements, messaging, and overall image to create a new and improved perception among customers.
I am always looking for new brands of clothes and shoes for my husband. (divinelifestyle.com)
They are all a great way to try new products and discover new brands for a great package price. (mollyandstacie.com)
This includes the development of new brands in different categories that will no doubt expand the occasions for consumers to interact with our brands. (fooddrink-magazine.com)