A niche is a small, specialized market or a specific role that someone or something fills within an ecosystem. It can also refer to a recess in a wall, especially one for housing statues or other ornaments.
Usage examples
Finding your niche in the fashion industry: Understanding your personal style and target audience can help you carve out a unique niche in the fashion world.
The benefits of targeting a niche market: By focusing on a specific target audience, businesses can develop specialized products or services that cater to their distinct needs, resulting in a competitive advantage.
Exploring niche hobbies: From underwater basket weaving to urban gardening, niche hobbies allow individuals to delve into unique interests and connect with like-minded enthusiasts.
Building a niche site: Niche websites focus on a particular topic or target audience, such as vegan cooking or vintage car restoration, attracting a dedicated following and providing specialized content.
Niche marketing strategies: By tailoring marketing efforts to a specific niche, businesses can achieve higher conversion rates and better engage with their target audience, resulting in increased sales and brand loyalty.
Niches in the podcasting world: Podcasters often find success by exploring niche topics or catering to specific communities, offering specialized content that isn't commonly available on mainstream platforms.
Navigating the music industry's niche genres: Genres like darkwave, post-rock, or vaporwave offer a unique sound and appeal to a specific audience who appreciates unconventional music styles.
Capitalizing on a niche skill: Acquiring a specialized skill, such as data analysis or graphic design, can open doors to niche job opportunities or freelance gigs that are in high demand.
The power of niche influencers: Brands are increasingly collaborating with influential figures or micro-influencers who have a niche following, as they have a more engaged audience and can deliver targeted marketing messages.