The phrase "niche segment" refers to a small, specific group or market within a larger market. It represents a specialized area where businesses or products aim to target and serve a particular set of customers with unique needs or interests.
Sentences with «niche segment»
However, insurers say dog insurance constitutes 80 to 90 per cent of this category, which includes other niche segments like cat insurance. (business-standard.com)
Some focus on niche segments and some have specialized inventory. (olery.com)
There will always be an opportunity for premium services that appeal to a very niche segment. (onlinepersonalswatch.com)