Objective metrics refer to quantifiable measures that can be used to evaluate a specific outcome or performance. These are standardized and unbiased indicators, which means they do not depend on personal opinions, interpretations or judgments. In other words, objective metrics provide an accurate way of determining the success or failure of something based on pre-defined criteria that can be tracked over time. They help in making data-driven decisions and offer a clear understanding of how well a particular goal is being achieved. Examples of objective metrics include sales figures, website traffic, customer satisfaction ratings, and test scores.