Omnichannel is a marketing strategy that focuses on providing customers with a seamless and consistent experience across all channels, both online and offline. This means that no matter how or where a customer interacts with your brand - through social media, email, phone, in-store, etc., they should receive the same level of service, information, and personalized attention every time. The goal is to create a unified experience for customers by integrating all channels into one cohesive whole, allowing them to move freely between different touchpoints without any disruption or repetition. This approach helps businesses build stronger relationships with their customers by providing them with the convenience of choosing how and when they interact with your brand, while also ensuring a consistent experience that meets their needs at every stage of the customer journey.