The phrase "specific target audience" refers to a group or demographic that is specifically chosen as the intended recipient for a product, service, message, or advertisement. It involves identifying and understanding the characteristics, needs, interests, behaviors, and other factors that define this particular group of people, in order to tailor an approach that will effectively reach them and resonate with them. The goal is to create content or messaging that speaks directly to the concerns and desires of this specific audience, making it more likely for them to engage with the material and take desired actions such as purchasing a product or signing up for a service.