The phrase "ongoing efforts" refers to continuous, persistent attempts or activities that are being made towards a particular goal or objective. It suggests that there is an ongoing commitment and dedication towards achieving something, despite any challenges or setbacks that may arise along the way. The term can be used in various contexts such as describing the work of charitable organizations, government initiatives, or individual pursuits. Overall, "ongoing efforts" signify a persistent determination to achieve a desired outcome through consistent and sustained action.