An overall communication strategy is a comprehensive plan that outlines how an organization will communicate with its various stakeholders, including employees, customers, suppliers and investors. The goal of this strategy is to ensure consistent, clear and effective messaging across all channels of communication in order to build and maintain the organization's reputation and achieve its business objectives.
The overall communications strategy typically includes a range of tactics such as media relations, social media engagement, employee communications, events and sponsorships, among others. It also involves setting clear guidelines for messaging, tone and voice to ensure that all communication materials are aligned with the organization's brand identity and values.
In summary, an overall communications strategy is a blueprint for how an organization will communicate with its stakeholders in order to achieve its business objectives while maintaining its reputation.