The term "ownership experience" refers to a consumer's overall perception and satisfaction with their ownership or use of a product, service, or brand. It encompasses various aspects such as quality, reliability, functionality, ease-of-use, and perceived value for money. The ownership experience also takes into account the customer support provided by the company, the convenience of accessibility, and any emotional connection that the consumer may have with the product or brand. Ultimately, it is a measure of how well a product meets the needs and expectations of its users, and can influence their loyalty and likelihood to recommend the product to others.