Packaging refers to the process or technique of preparing and protecting products for distribution, storage, sale, and use. It involves designing, producing, and delivering packaging materials that enclose or contain goods and represent a brand's image and identity. Packaging can take many forms, including boxes, cartons, cases, bags, containers, and wraps, among others. Its primary function is to protect the product from damage during storage, handling, transportation, and distribution, as well as to provide information about the contents, usage instructions, and branding elements. Packaging also plays a crucial role in marketing and sales by attracting consumers' attention on store shelves and conveying important product information.