Definition of «penetration»

The term penetration has several meanings, depending on its context. Generally speaking, it refers to the act or process of breaking through a barrier or reaching an objective. In specific terms, penetration can refer to: 1) sexual intercourse; 2) the ability of a product or service to gain acceptance in the marketplace; 3) the success of military forces in breaching enemy defenses during combat; and 4) the depth at which something is able to pierce through an object.

Usage examples

  1. The company hired a team of experts to conduct a market analysis to determine their level of penetration in the industry.
  2. The sales team devised a new marketing strategy to increase product penetration in the target market.
  3. The brand successfully achieved a higher penetration rate by expanding its distribution channels across different regions.
  4. The company launched a promotional campaign to enhance brand penetration and create awareness among potential customers.
  5. The market research indicated a low penetration level for the new product, prompting the company to revisit its pricing strategy and position the product more competitively.
  6. The company implemented a customer loyalty program to encourage repeat purchases and increase brand penetration among existing customers.
  7. The advertisement campaign aimed to maximize brand penetration by reaching a wider audience through various media channels.
  8. The company offered free trials of their software to increase product penetration and gain user satisfaction and loyalty.

Sentences with «penetration»

  • We also know that market penetration of ebooks depends on what genre is involved. (libbyhellmann.com)
  • Market penetration of new emission limit levels for passenger cars [2]. (occup-med.biomedcentral.com)
  • So if you can imagine that the level of penetration in terms of understanding what is happening in the legal market resides with us overwhelmingly, we'd like to build on that. (pearsoncomms.com)
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