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Definition of «persona»

The term persona refers to a person's social mask or public image. It is the role that someone assumes in a particular situation, and can include both positive and negative aspects of their character. In psychology, it also refers to an individual's self-image or the way they perceive themselves.

Usage examples

  1. A marketing team creates different personas for their target audience, such as "Busy Working Professionals" or "Stay-at-Home Parents", to better understand their needs and tailor their campaigns accordingly.
  2. A UX designer develops personas like "Newbies" and "Experienced Users" to visualize and empathize with various user groups and design user-friendly interfaces.
  3. In a role-playing game, players create fictional personas, such as "Elven Ranger" or "Dwarven Warrior", that shape their character's abilities, appearance, and backstory.
  4. An author creates a diverse range of personas for the characters in their novel, each with their own unique traits and personalities, to make the story more engaging and relatable.
  5. A therapist helps individuals develop a positive self-image by encouraging them to identify their strengths, values, and aspirations, constructing a personal persona that aligns with their true identity.

Phrases with «persona»

Sentences with «persona»

  • But you shouldn't think of personas as one of those nice - to - have tools abandoned as soon as you build them. (contentmarketinginstitute.com)
  • We can do this for you very quickly, easily, and conveniently — all from your computer — and without the need for you to meet in persona with a life insurance agent. (insurancescored.com)
  • However, outside of the fighting engine, there are a lot of new additions that make it worth playing — especially for Persona series fans. (kotaku.com)
  • (see all sentences)

See also

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