A ploy is a clever or cunning plan, often used in strategic situations to gain an advantage. It can also refer to a trick or deceitful tactic employed to manipulate someone or something.
Usage examples
In order to gain an advantage in negotiations, she devised a clever ploy to make the other party feel more inclined to agree with her terms.
The politician used a strategic ploy to divert attention from his previous controversial statements by announcing a new policy initiative.
The marketing team came up with a brilliant ploy to attract more customers, offering a limited-time discount that created a sense of urgency.
The spy used a daring ploy to infiltrate the enemy's headquarters, pretending to be a maintenance worker while gathering critical information.
In a game of chess, he employed a tactical ploy to mislead his opponent, sacrificing a minor piece to create a favorable position.
The company's advertising campaign utilized a clever ploy, featuring humorous commercials that went viral and significantly boosted sales.
Of course this is all just a clever marketing ploy by EA to ensure that you try out both demos and hopefully end up buying both games, but considering all the effort it takes to bag these shiny items is to download two demos that I would have downloaded anyway, you can count me in. (wolfsgamingblog.com)
People weren't sure if the similarities were mere coincidence, or the best marketing ploy by Kojima to date. (bytesizeimpressions.com)
Was it the pure marketing ploy of putting two actors from legendary boxing movies back in the ring? (paulstriptothemovies.com)