Definition of «positioning»

Positioning refers to the process of creating a unique image or identity in the minds of consumers, in order to differentiate oneself from competitors and establish a clear and favorable impression. It involves defining the target market, understanding their needs and desires, and crafting a message that resonates with them. Positioning can be achieved through various methods such as product development, advertising campaigns, public relations efforts, and customer service initiatives. The goal of positioning is to establish a strong brand identity and create a competitive advantage in the marketplace.

Usage examples

  1. When designing a website, careful positioning of the elements on the page can enhance its usability and visual appeal.
  2. In marketing, product positioning involves determining how a brand or product is perceived relative to its competitors in the target market.
  3. In sports, players' positioning on the field or court greatly affects their performance and the team's strategy.
  4. Furniture positioning within a room can create a sense of space, functionality, and aesthetics.
  5. In photography, the positioning of subjects, props, and lighting can greatly impact the composition and overall visual impact of an image.
  6. When negotiating, understanding the other party's positioning can help determine their priorities and facilitate a mutually beneficial agreement.
  7. In architecture, thoughtful positioning of windows can maximize natural light, views, and privacy for the occupants.
  8. In chess, strategic positioning of the pieces is crucial for controlling the board and setting up tactical opportunities.
  9. In advertising, positioning refers to how a brand or product is positioned in the consumers' minds, based on its unique qualities or benefits.
  10. When giving a presentation, the speaker's body language, posture, and positioning on stage can influence the audience's perception and engagement.

Sentences with «positioning»

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