The term "potential matches" refers to individuals who have shown an interest in or are compatible with another person, organization, or product. In online dating platforms, for example, potential matches refer to users that share similar interests and values as you do, making them a good fit for starting a relationship. Similarly, in job search websites, potential matches could be companies looking for candidates with your skills and experience. The phrase is often used interchangeably with "potential customers" or "prospective clients."