The phrase "powerful lure" means something that is very attractive and can strongly convince or tempt someone to do or have something.
Sentences with «powerful lure»
about the temptation to be right, or the crass need to be on the winning side of an argument, but it was just too powerful a lure. (redeeminggod.com)
Narodick's vow to market only the finest software under the Edmark name was a powerful lure for an award - winning educational - software auteur named Donna Stanger. (inc.com)
While sight is typically the strongest draw for consumers (specifically the sight of color, especially red), smell is also a powerful lure, a fact that's not lost on brick - and - mortar retailers. (entrepreneur.com)