Private label products are items that are manufactured by one company and sold under another brand name. These products are often made to be sold exclusively to a specific retailer, who then puts their own label on them and sells them as their own. Private label products can include food, drinks, cosmetics, cleaning supplies, and other consumer goods. The main advantage of private label products for the retailer is that they can offer high-quality items at a lower price point than if they were to manufacture their own brand. For the manufacturer, selling private label products allows them to reach a wider audience by being sold in multiple stores instead of just one.