The term "prospective owner" refers to someone who is interested in owning something, but has not yet done so. In this context, it means that people are looking into buying a particular product or service and considering becoming its owner.
We only place our puppies in approved homes after interviewing prospective owners. (dogpack.com)
Any breeder who sells to pet stores is not an ethical breeder, since good breeders want to personally interview and educate prospective owners of their carefully bred puppies. (paw-rescue.org)
With sales of electric vehicles barely cracking 1 percent nationally, it's a sign that proponents are increasingly willing to sweeten the deal for prospective owners. (scientificamerican.com)