Public Perception refers to how people, in general, perceive or view a particular issue, event, person, organization, product, service etc. It is based on their collective thoughts, opinions and beliefs about that subject matter. Public perception can be influenced by various factors such as media coverage, word of mouth, personal experiences, cultural values, social norms, and other external forces. It plays a crucial role in shaping people's attitudes and behaviors towards something or someone. For instance, if the public perceives an individual or organization positively, it can lead to increased support, acceptance, and success. On the other hand, negative perception may result in rejection, criticism, and failure. Therefore, understanding and managing public perception is essential for individuals, organizations, and brands to build a positive image and maintain their reputation.