Public Relations (PR) refers to the practice of managing how a company, organization or individual is perceived by the public. It involves building and maintaining positive relationships with various stakeholders including customers, employees, investors, journalists, government agencies, and the general public through strategic communication techniques such as media relations, events management, crisis communications, and social media engagement. The goal of PR is to create a favorable image or reputation for the entity being represented, ultimately leading to increased support, sales, funding, or positive coverage from the media.