Definition of «pure fluff»

The phrase "pure fluff" means something that is meaningless or lacks substance. It refers to something without any real value or importance.

It's best to go in looking for pure fluff. (paulstriptothemovies.com)
Dismissed by many as something as about as useful as a Facebook «like,» many career industry experts and recruiters see this feature as pure fluff. (youtern.com)
I call them the SEXY bunch, pure fluff no more warriors. (justarsenal.com)
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