Pure Life Insurance is a type of term life insurance that provides coverage for a specific period, usually 10, 20 or 30 years. The policy only pays out if the death occurs during the specified time period and does not accumulate any cash value like whole life insurance policies do. Pure Life Insurance is typically less expensive than traditional Whole Life Insurance because it only covers a limited amount of time, so there's no need to build up a cash reserve for future payouts.