"Readership base" refers to the group of people who regularly read or follow a particular publication, such as a newspaper, magazine, or blog. It basically represents the loyal audience or readers of a specific source of information.
These figures do not include total readership based on pass - along rates. (ncte.org)
The diverse readership base includes institutional investors, financial advisors, and individual investors — both those with a long - term, buy - and - hold focus and more active traders. (commodityhq.com)
They focus on multiple distribution platforms because it basically takes on average, two years to develop a core readership base. (goodereader.com)