Rebranding means changing the way a brand appears or is perceived by the public in order to attract new customers or improve its reputation. It involves updating the design, messaging, or logo of a brand to create a fresh and more relevant image.
The Topface service is a result of rebranding of a popular application Face - Meter and has now been winning topface dating online years in a row the number one place among. (petesgrillandpizza.com)
I was reminded of this recently after acquiring the British bank Northern Rock, which we are in the process of rebranding as Virgin Money. (canadianbusiness.com)
NEO, a new rebranded version of Antshares gained significantly this week. (kryptomoney.com)