Reinvention refers to the process or act of making something new, revitalizing it in a way that brings about significant changes. It can be applied to individuals who undergo transformations in their personal lives, careers, or identities; as well as for companies and products that are rebranded, refreshed, or updated to remain relevant in the marketplace. Reinvention often involves creativity, innovation, and adaptability, allowing people or things to evolve with changing times and circumstances.