The term "sales goals" refers to specific targets or objectives that a company sets for its sales team in order to achieve desired levels of revenue, growth and profitability. These goals can be related to various aspects such as increasing overall sales volume, boosting sales of certain products or services, expanding into new markets, improving customer retention rates, and achieving higher average order values among others. Sales goals are typically set at the beginning of each quarter or fiscal year by company management in consultation with the sales team, and they serve as a benchmark to measure the performance of individual sales representatives and the overall effectiveness of the sales organization.