Sale targets refer to specific goals or quotas that a company sets for its sales team in order to achieve their desired level of revenue. These targets are usually set based on historical data, market trends and competition, and can vary depending on factors such as seasonality, economic conditions, and changes in the business environment. The sale targets serve as motivation for the sales team to work towards achieving higher levels of performance by offering incentives or bonuses when they meet or exceed their goals. Ultimately, the goal is to increase revenue and profitability for the company through effective sales strategies and tactics.