A salesperson is a person who works in retail or other industries, whose primary responsibility involves selling products or services to customers. They use their knowledge and skills to persuade potential buyers to purchase items or utilize certain services by offering information about the product's features, explaining its benefits, answering questions, and negotiating prices. Salespeople often work on commission, meaning that they earn a percentage of each sale made. Their goal is not only to make sales but also to build relationships with customers in order to retain their loyalty and encourage repeat business.